House of Mistry - Mistry's re-branding
As you may know we've been going now for 35 years and in that time the market for ethical buying has changed and we feel is now ready for the mass market.
As a result we are splitting our product range with our niche products and health food store remaining under the 'House of Mistry' name and our everyday use products now being sold under the Mistry's brand.
This is a gradual process which has been planned since 2005 and started with the trial introduction of 9 Mistry's products in June 2006. These included a mixture of our strongest and most established lines along with some new arrivals packaged to meet the stringent demands of today's consumer. We expect to complete the re-branding by the end of 2006.
In addition to rebranding, we've also been hard at work improving the quality and consistancy of our products and in early 2007 we proudly opened our new manurfacturing facility which contains a state the art quality control lab.
It's a more memorable and catchy name than The House of Mistry. We know this because we have long been referred to as Mistry's by our customers, the press and in industry.
The change is also a reflection of our history, my early work was branded simply as Mistry's and now just as then I feel that we are taking a huge step forward.
It also allows us to differentiate between our health food stores and our product range.